Vtg Sylvania Blue Dot Flash Cubes — RARE Pack w/ Black/African American Family for Sale

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Vtg Sylvania Blue Dot Flash Cubes — RARE Pack w/ Black/African American Family For Sale

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Vtg Sylvania Blue Dot Flash Cubes — RARE Pack w/ Black/African American Family:
$45.75

Vintage Sylvania Blue Dot Flash Cubes — RARE Pack w/ Black/African American Family

This unusual pack of vintage flashbulbs (circa early 70s) was quite progressive for its era by featuring a black family on its packaging. I have not seen any others on like it.

Prior to the late 60s/early 70s, the people featured in mainstream ads (and on packaging) were typically white (with the notable exception of Aunt Jemima and Uncle Ben). Advertisements showing contemporary African Americans enjoying life were limited to specialty publications such as Ebony and Jet.

While Sylvania’s regular model is on the bottom, the top portion of the pack features a Black family sitting around the piano, above the slogan: “Don’t miss any memories.”

Give Sylvania credit for crafting this messaging, at a time when even giants such as Coke and McDonalds had only begun tailoring messaging to Black audiences. One wonders if this pack received widespread distribution, or was limited to certain outlets.

CONDITION: The pack has a deep crease along the photo and an original store tag covers part of the image. The back shows browning along the edges. The flashbulbs are unused and the package appears unopened (though is not sealed). Given the age, I can not guarantee they will all flash as intended.