Vintage BBDO Television 8 Panel Storyboard Zum Reichsapfel Beer by Schaefer for Sale

On eBay Now...

Vintage BBDO Television 8 Panel Storyboard Zum Reichsapfel Beer by Schaefer For Sale

When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.

Vintage BBDO Television 8 Panel Storyboard Zum Reichsapfel Beer by Schaefer:
$95.00

BBDO Storyboard For TV Commercial Zum Reichsapfel Schaefer Beer 8 Watercolors. This is my inventory image #2 as I have another one same subject matter. This was actually made for a Schaefer Beer commercial as the name Zum Reichsapfel has a historical connection to Schaefer and they used the name in advertising back 1970 era. The panel contains 8 artist illustrator hand painted watercolor or gouache paintings. Measures 17\" x 22\". Not marked on the back but most others in same lot were marked BBDO Microfilm Center ad dated late 1960\'s to early 1970\'s era. Guaranteed a genuine BBDO storyboard with the original illustrated art. Fine condition, 3 of the dialogue typed notes may be missing but all 8 hand painted watercolor paintings are present. See detailed photos.
BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency originated in 1891 with the George Batten Company, and in 1928, through a merger with Barton, Durstine & Osborn (BDO), the agency became Batten, Barton, Durstine & Osborn. With more than 15,000 employees at 289 offices in 81 countries, it is the largest of three global networks of agencies (BBDO, DDB and TBWA) in the portfolio of Omnicom Group.The Barton & Durstine Company (founded by Bruce Barton and Roy Sarles Durstine) opened in January 1919, and when Alex Osborn joined the agency in July 1919, it was renamed Barton, Durstine & Osborn. In 1928, the George Batten Company (then managed by William H. Johns) merged with Barton, Durstine & Osborn to form Batten, Barton, Durstine & Osborn, abbreviated B.B.D.O. or BBD&O, later BBDO.
Schaefer Beer is a brand of American beer first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company. The company relocated to Brooklyn in the early 20th century. It went public in 1968 with a $106 million stock offering.In order to expand capacity for regional sales and fend off competition from national brands, Schaefer began construction of a large modern brewery in Fogelsville, Pennsylvania (near Allentown) that same year. Known as the Lehigh Valley Plant, it opened in 1972. In 1974, it was expanded from its original 1,100,000 barrels-per-year capacity to 2,500,000 and then, then enlarged again in 1975 to over 5,000,000 barrels.In both the 1950 and 1970 rankings Schaefer Beer was one of the top selling beers in the U.S., ranking as high as fifth. Though it was producing more than twice as much beer in 1980, the gap between it and the top national brands was dramatically widening. In 1981, the Schaefer family sold the company to the Stroh Brewery Company.\"Zum Reichsapfel\" was owned by the Schaefer family 200 years ago in Germany.