Vintage 2002 Kraft Macaroni & Cheese Spongebob Squarepants Promotional Poster for Sale

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Vintage 2002 Kraft Macaroni & Cheese Spongebob Squarepants Promotional Poster For Sale

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Vintage 2002 Kraft Macaroni & Cheese Spongebob Squarepants Promotional Poster:
$499.99

Vintage 2002 Kraft Macaroni & Cheese Spongebob with Ocean Blue colored cheese sauce. limited edition Macaroni is in shape of the show characters: Spongebob Squarepants, Patrick Star, Squidward Tentacles, and Gary.Ocean. Promotional Poster Approximately 28\" x 18\" assuming this was part of end-cap display. Extremely Rare!
The popularity of SpongeBob SquarePants inspired merchandise from T-shirts to posters.[75] In 2009, it was reported that the franchise had generated an estimated $8 billion in merchandising revenue for Nickelodeon.[434] The series is also the most distributed property of Paramount Media Networks.[385] SpongeBob is viewed in 170 countries, speaks 24 languages, and has become \"a killer merchandising app.\".[435] The title character and his friends have been used as a theme for special editions of well-known family board games, including Monopoly,[436] Life,[437] and Operation,[438] as well as a SpongeBob SquarePants edition of Ants in the Pants,[439] and Yahtzee.[440]
In 2001, Nickelodeon signed a marketing deal with Target Corporation and Burger King, expanding its merchandising.[207] The popularity of SpongeBob has translated well into sales. In 2002, SpongeBob SquarePants dolls sold at a rate of 75,000 per week—faster than Tickle Me Elmo dolls were selling at the time.[441] SpongeBob has gained popularity in Japan, specifically with Japanese women. Nickelodeon\'s parent company, Viacom, purposefully targeted marketing at women there. Skeptics initially doubted that SpongeBob could be popular in Japan, as the character\'s design is very different from already popular designs for Hello Kitty and Pikachu.[442] Ratings and merchandise sales showed SpongeBob SquarePants has caught on with parents and with college audiences.[27] In a 2013 promotion, college-oriented website Music.com gave away 80,000 SpongeBob T-shirts, four times more than during a similar promotion for Comedy Central\'s South Park.[27]
Kids\' meal tie-ins have been released in fast food restaurants in many parts of the world, including Burger King in Europe and North America, as well as Wendy\'s in North America, and Hungry Jack\'s in Australia. A McDonald\'s Happy Meal tie-in with SpongeBob-themed Happy Meal boxes and toys was released in Europe and other international markets in the summer of 2007.[443] In Australia, the advertisement for the McDonald\'s SpongeBob Happy Meal won the Pester Power Award because the ads enticed young children to want its food because of the free toy.[444] As a tie-in beverage for the DVD release of The SpongeBob SquarePants Movie, 7-Eleven released the limited edition Under-the-Sea Pineapple Slurpee in March 2004.[445] Pirate\'s Booty released limited edition SpongeBob SquarePants Pirate\'s Booty snacks in 2013.[446][447]
In 2007, high-end SpongeBob-themed electronics were introduced by Imation Electronics Products under the Npower brand, including MP3 players, digital cameras, a DVD player, and a flatscreen television.[448] Pictures of SpongeBob SquarePants began to appear on the labels of 8-ounce cans of Green Giant cut green beans and packages of frozen Green Giant green beans and butter sauce in 2007, which featured free stickers. This was part of an initiative to encourage kids to eat their vegetables.[449] Simmons Jewelry Co. released a $75,000 diamond pendant as part of a SpongeBob collection.[267][450] In New Zealand, the UK-based Beechdean Group unveiled the SpongeBob SquarePants Vanilla Ice Cream character product as part of a license deal with Nickelodeon.[451] NZ Drinks launched the SpongeBob SquarePants bottled water.[452]
Build-A-Bear Workshop introduced the new SpongeBob SquarePants collection in stores and online in North America on May 17, 2013.[453][454][455] Shoppers can dress their SpongeBob and Patrick plush in a variety of clothing and accessories. Sandy Cheeks and Gary the Snail are also available as pre-stuffed minis.[456] Build-A-Bear Workshop stores nationwide celebrated the arrival of SpongeBob with a series of special events from May 17 through May 19.[457]
On July 13, 2013, Toyota, with Nickelodeon, unveiled a SpongeBob-inspired Toyota Highlander.[458] The 2014 Toyota Highlander was launched on SpongeBob Day at the San Diego Padres v. Giants game.[459][460][461] The SpongeBob Toyota Highlander visited seven U.S. locations during its release, including the Nickelodeon Suites Resort Orlando in Florida.[462]
In April 2019, Nickelodeon released a series of toys adapted from various SpongeBob Internet memes. These included \"Handsome Squidward\", \"Imaginaaation SpongeBob\", \"Mocking SpongeBob\", \"SpongeGar\", and \"Surprised Patrick\". Shortly after the release of the line, most of the toys sold out on Amazon.com.[463][464]
Move over, Mickey Mouse and Bugs Bunny: SpongeBob SquarePants is moving in.
Over the last few years, Nickelodeon, the cable television network known for its irreverent and clever stable of children\'s programs, has become a big player in the business of licensing consumer products aimed at America\'s youth.
Vitamins featuring Nickelodeon\'s Jimmy Neutron and Rugrats characters are stealing market share from the longtime category leader, the Flintstones. SpongeBob SquarePants Band-Aids, based on the network\'s top-rated cartoon about a gullible sea sponge named Bob, have overtaken Scooby Doo as the No. 1 licensed adhesive bandage, and SpongeBob macaroni and cheese is Kraft Foods\' top-selling licensed pasta brand. In gooey compounds (the industry category for Plasticine in day-glo colors), Goooze and Squeeeze are battling with Hasbro\'s Play-Doh for market leadership.
Nickelodeon Enterprises, which includes the networks\' consumer products arm, is the fastest-growing segment of business in Viacom\'s MTV Networks family. Fueled by the success of licensed products, the division generated about $2.5 billion in retail sales in 2002, up about 19 percent over the previous year while the sales of its bigger competitors, Disney and Warner Brothers, were relatively flat.
The success of Nickelodeon\'s consumer products follows that of the network itself, which in 2001 had 41 of the top 50 television programs for children ages 2 to 11 — including \"Blue\'s Clues\" and \"The Fairly OddParents,\" according to Nielsen Media Research. It has been the highest-rated basic cable network every year since 1995. Nickelodeon is also basking in the success of its feature films, including \"The Wild Thornberrys Movie,\" which has made about $32 million since it was released in late December. Nickelodeon\'s two Rugrats\' movies have taken in a total of more than $250 million worldwide.
These achievements have company executives crowning Nickelodeon \"The New Disney.\"
\"The torch has been passed,\" said Jeffrey D. Dunn, the president of Nickelodeon Enterprises. Surrounded by licensed products like Rugrats\' Kwanzaa videotapes and Dora the Explorer dancing dolls, Mr. Dunn noted that Disney\'s most popular licensed products were Winnie the Pooh characters and Mickey Mouse, both of which were created several decades ago.
\"We really are the hit makers of today,\" he said. \"Rugrats will be like Peanuts 10 to 15 years from now.\"
Disney is not so quick to concede defeat.
\"They\'ve done a marvelous job of building their brand and building their property,\" said Tim Kilpin, executive vice president for franchise management at Disney. \"But when you look at it, in terms of scale, scope and reach around the world, Disney is still a more impactful brand to kids and families.\"
Nickelodeon\'s retail sales are dwarfed by those of other entertainment companies: in 2002, Disney earned approximately $13 billion in retail sales and Warner Brothers recorded $6 billion, according to License, a magazine that covers the licensing industry.
Still, officials at Nickelodeon said that they had been able to log steep gains by taking an unconventional approach to licensing. The company waits up to two years to observe how viewers respond to a television show before rolling out consumer products, rather than time the introduction of the products with the premiere of a new program or film. For example, the company waited a full year after the premiere of \"Dora the Explorer\" to introduce Dora products into department stores. Disney, by contrast, licensed products to accompany the release of its holiday failure \"Treasure Planet.\" Those products, like the movie, received a relatively cool reception from consumers.
Nickelodeon has also labored to roll out products in a variety of prices and in a range of retailers. SpongeBob SquarePants paraphernalia was first marketed in 2000 at Hot Topic, a chain of mall-based stores that focuses on teenagers and young adults. In August 2001, Target began carrying exclusive lines of the character\'s products, which appeared on store shelves of most mass retailers the following spring.
By initially aiming at older children and adults, Nickelodeon officials hope to have extended the life of the SpongeBob brand.
\"We\'re looking at the long term, and so we may turn down opportunities in the short term if it means that we\'re going to have a longer-term win,\" said Leigh Anne Brodsky, the senior vice president for consumer products at Nickelodeon. \" We\'re not interested in having a huge hit that then just falls off the face of the earth.\"
In 2002, SpongeBob products, including paper towels, toothpaste, underwear, bowling balls and neckties, recorded retail sales of about $700 million, far exceeding Nickelodeon\'s initial expectations of $500 million, Ms. Brodsky said. Dora the Explorer products also beat initial sales projections, earning about $350 million in retail sales in 2002, up from an early estimate of $250 million. Nickelodeon\'s best-performing licensed products were based on its \"Rugrats\" series, which brought in more than $1 billion in retail sales in 1999, the company said.
Despite Nickelodeon\'s success, analysts said that basing a business upon producing the most popular television programs is always a risky bet: merchandise based on the network\'s popular \"CatDog\" failed in the stores, for example.
Executives at Nickelodeon said that they would try to bypass the missteps made by other entertainment companies. Primarily the company plans to leave selling the goods it licenses to retailers. Both Disney and Warner Brothers had retail stores that opened with great fanfare and later floundered.
In other areas, however, Nickelodeon is departing from its conservative strategy. In 2004, the company will introduce EverGirl, a Web site featuring stories about four girls, and will depart from its practice of waiting a year until there is consumer demand for products and market a line of apparel and books based on the EverGirl webisodes. To capture the attention of boys, Nickelodeon has become a partner with THQ Inc., a video game company, to introduce characters through new games called Tak and the Power of JuJu. Nickelodeon is also exploring the creation of themed hotels and recently signed a licensing deal with American Greetings to market cards and party goods.
Executives at Nickelodeon said that they were diversifying their business in an attempt to have a presence in every area that is of interest to children. Even that may be risky, analysts said.
\"The mistakes that the companies make often in this business are trying to plan outrageous successes, and you just can\'t do that,\" said Marty Brochstein, the executive editor of The Licensing Letter, a trade publication. Ultimately, Nickelodeon has \"developed a good plan for evaluating what will work and what will not,\" Mr. Brochstein added. \"But, there are no guarantees here.\"