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1965 October 9 BAKING INDUSTRY MAGAZINE w/ Trade Articles Ads Recipes For Sale


1965 October 9 BAKING INDUSTRY MAGAZINE w/ Trade Articles Ads Recipes
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1965 October 9 BAKING INDUSTRY MAGAZINE w/ Trade Articles Ads Recipes:
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ABC

AMERICAN BUSINESS PRESS, INC.

Volume 124

No. 157

A First Look At Your Enrichment Promotion Program For '66

37

The Enrichment Advertising Seminar of the American Bakers

Association revealed a comprehensive program for the 25th Anni-

versary of Enrichment promotion which can be adapted to every

baker's individual campaign.

HAROLD E. SNYDER

How Bakery Products Are Doing In The Frozen Food Field

43

Bakers may be selling more and more products through the frozen

foods cases. But according to this special report, based on a recent

USDA study, they're not matching the performance of other

products.

Crumbs And Cubes . .,.. A Profitable Sideline

45

This Pennsylvania baker has discovered a way to turn what

normally would be stale losses into a profit. Many of his customers

have use for bread in forms other than loaves, and are willing to

pay the same price for the convenience.

DON MCNAIR

Selecting Your Future Management Power

47

Part II of this series brings up the question of who will take

place ten years from now and who, eventually, will take his place.

How to evaluate your bakery's management potential.

JOHN M. ELLIOTT

your

American Bakers Association Annual Convention Program

A preview of the activities, the program and the speakers for the

annual ABA Convention in Miami Beach October 27-30.

62

Rich Pastries For Repeat Sales

105

Whether or not pastry is elaborate in appearance, if it is "rich

tasting" it has an almost universal appeal. Here are a variety of

formulas for "rich" pastries to bring your customers back for more.

JOHN J. ZENKER

Editorial

- ABA Wants You At Miami Beach

126

DOUGLASS L. MANN



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