1919 POSTUM GRAIN KELLOGG DRINK COFFEE HOUSEHOLD DECOR KITCHEN ART AD FC4501 for Sale

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1919 POSTUM GRAIN KELLOGG DRINK COFFEE HOUSEHOLD DECOR KITCHEN ART AD FC4501 For Sale

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1919 POSTUM GRAIN KELLOGG DRINK COFFEE HOUSEHOLD DECOR KITCHEN ART AD FC4501 :
$21.95

1919 POSTUM GRAIN KELLOGG DRINK COFFEE HOUSEHOLD DECOR KITCHEN ART AD FC4501

DATE OF THIS**ORIGINAL** ITEM:1919

THIS ITEM IS A ONE-PAGEPRINTFROM ANORIGINALPERIODICAL.THEREIS ONEPHOTO, SO PLEASELOOK OVER CAREFULLY FOR SIZE AND CONDITION! NOTE: SOME PHOTOS MAY HAVE A BLACK BOX COVERING UP THE NAME OF THE PERIODICAL - IT IS ONLY LAYING ON TOP OF THE ITEM - NOT PERMANENT.

ILLUSTRATOR/ARTIST:

OTHER INFO OF CONCERN FOR THIS LISTING SPECIAL CHARACTERISTICS/DESCRIPTIVE WORDS:

Postum is a powderedroasted grain beveragepopular as acoffee substitute. Thecaffeine-free beverage was created byPost Cereal CompanyfounderC. W. Postin 1895 and marketed as a healthier alternative tocoffee.Post was a student ofJohn Harvey Kellogg, who believed that caffeine was unhealthy. Post Cereal Company eventually becameGeneral Foods, then merged toKraft Foods Inc.in 1990. Eliza\'s Quest Foods now owns the trademark rights and secret recipe of Postum.

The \"instant\" drink mix version was developed in 1912, replacing the original brewed beverage.Postum is made from roastedwheat branandmolasses. In addition to the original flavor, coffee-flavored and cocoa-flavored versions have been introduced.

When tested by the FDA, Postum had moreacrylamidethan any other product, by dry weight.

Postum quickly became popular, making Post wealthy. The aggressive advertising, with the slogan \"There\'s a Reason\", warned against the alleged dangers of coffee and caffeine, and promoted the benefits of Postum. When imitations appeared, the company introduced a cheaper drink called Monk\'s Brew that was identical to Postum, but discontinued it after competitors left the market. Instant Postum appeared in 1911.?A 1912 advertisement for Instant Postum is the earliest known use of the word “instant” to refer to a processed food that can be prepared immediately.

Although the Post Cereal Company explicitly stated in its advertising that Postum did not taste like coffee and was not a coffee substitute,the drink enjoyed an enormous rise in sales and popularity in the United States duringWorld War IIwhen coffee wasrationedand people sought a replacement.

Postum was sometimes marketed by a cartoonghostnamed Mister Coffee Nerves, who would appear in situations wherein people were shown in uncomfortable life situations (e.g.,irritability,lack of sleep,lack of athletic prowess) due to their use of coffee and its negative effects. These cartoons always ended with the afflicted people switching to Postum and Mister Coffee Nerves fleeing until the next cartoon.The company sponsored the radio showsLum and Abner,BeulahandThe Aldrich Family, and the radio version ofFather Knows Best.

Postum was popular with members ofthe Church of Jesus Christ of Latter-day Saintsand part ofMormon culturefor many years because Mormons abstain from coffee.It was also popular with those following religious dietary restrictions ofSeventh-day Adventists.

The US government used Postum as a code name forpolonium,used in theUrchin-style nuclear weapon initiators.

Kraft discontinued production of Postum in 2007.In May 2012, Kraft sold the Postum trademark and trade secret to Eliza\'s Quest Food, with Postum sold through Postum.com.As of January 2013, Eliza\'s Quest Food succeeded in returning Postum to many grocery stores across the United States and Canada.

ADVERTSIZE:SEE RULER SIDES IN PHOTO FOR DIMENSIONS ( ALL DIMENSIONS IN INCHES)

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At BRANCHWATER BOOKS we look for rare & unusual ADVERTISING, COVERS + PRINTS of commercial graphics from throughout the world.

Our AD\'s and COVER\'Sare ORIGINAL and 100% guaranteed --- (we code all our items to insure authenticity) ---- we stand behind this.

As graphic collectors ourselves, we take great pride in doing the best job we can to preserve and extend the wonderful historic graphics of the past.

PLEASE LOOK AT OUR PHOTO CLOSELY ASIT IS (ALBEIT LOWER RESOLUTION) THE PRODUCT BEING SOLD.....NOT STOCK IMAGES

**NOTE** : PAGES MAY SHOW AGE WEAR AND IMPERFECTIONS TO MARGINS, WITH CLOSED NICKS AND CUTS, WHICH DO NOT AFFECT AD IMAGE OR TEXT WHEN MATTED AND FRAMED. SOMETIMES THE PAGES HAVE BEEN TRIMMED.. PLEASE NOTE THE ACTUAL SIZE OF SELLING AD IN THE ATTACHED PHOTO IMAGE... WHAT YOU SEE IS WHAT YOU GET...

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YOUR AD WILL BE SHIPPED ROLLED IN APROTECTIVE PLASTIC BAG INAN 80mm (TWICE USPSRECOMMENDED) THICK, 2 INCHESIN DIAMETER (SO AS NOT TO STRESS THE PAPER)SHIPPING TUBE WITH PRESS TIGHT PLASTIC END CAPS.

FC4501

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