Vintage 1980s Revlon Makeup Promotional Mug Ceramic Women Beauty Coffee for Sale

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Vintage 1980s Revlon Makeup Promotional Mug Ceramic Women Beauty Coffee For Sale

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Vintage 1980s Revlon Makeup Promotional Mug Ceramic Women Beauty Coffee:
$17.99

Vintage Revlon Coffee Mug
This lovely petite ceramic coffee mug features artwork of two stylized women holding a coffee mug. The logo has the \"Revlon\" logo to the right of the handle. The mug was a gift with purchase of Revlon cosmetics in the 1980s.
This mug holds approximately 6 fluid ounces. The mug is a cream colored ceramic with a glossy finish.
Condition: This hard to find mug is used in fair condition. There is wear on the artwork and a few dark spots on the mug. The mug has no chips, cracks or crazing. Please see photos for the exact condition.
Size: 6 fluid ouncesDiameter: Approximately 2 7/8 inchesHeight: Approximately 2 3/4 inches

Revlon, Inc. is an American multinational company dealing in cosmetics, skin care, fragrance, and personal care. The headquarters of Revlon was established in New York City on March 1, 1932, where it remains. Revlon is listed on the New York Stock Exchange. Revlon products are sold in 150 countries, and the company has many global locations including Mexico City, London, Paris, Hong Kong, Indonesia, Sydney, Singapore, and Tokyo.

On June 16, 2022, Revlon filed for Chapter 11 bankruptcy

Revlon was founded in New York City on March 1, 1932 in the midst of the Great Depression, by Jewish American brothers Charles Revson and Joseph Revson along with a chemist, Charles Lachman, who contributed the \"L\" in the Revlon name. They started with a single product, a new type of nail enamel — the three founders pooled their resources and developed a unique manufacturing process. Using pigments instead of dyes, Revlon developed a variety of new shades of nail enamel. In 1937, Revlon started selling the polishes in department stores and pharmacies. In six years, the company became a multimillion-dollar organization. By 1940, Revlon offered an entire manicure line, and added lipstick to the collection. During World War II, Revlon created makeup and related products for the United States Army, which was honored in 1944 with the Army-Navy \"E\" Award for Excellence.

By the end of World War II, Revlon was the number two cosmetics producer in the United States. Expanding its capabilities, the company bought Graef & Schmidt, a cutlery manufacturer seized by the government in 1943 because of German business ties. This acquisition made it possible for Revlon to produce its own manicure and pedicure instruments, instead of buying them from outside supply sources.

Stock market

On February 28, 1996, Revlon was listed on New York Stock Exchange as public limited company. The IPO price was $24 per share.

Models

In 1973, model Lauren Hutton signed an exclusive modeling contract, agreeing to pose for Revlon\'s Ultima line for $400,000 for two years, and was portrayed on the cover of Newsweek. Richard Avedon was signed on as the exclusive photographer for the brand.

Advertising

Until the 1940s Revlon\'s magazine ads were drawn by hand and mostly in black and white. In 1945, Revlon began launching full-color photographic advertisements in major magazines and stores across the country. Revlon introduced matching nail polish and lipsticks with exotic and unique names. These ads were taken by the top fashion photographers of the day including Richard Avedon, Cecil Beaton, and John Rawlings. Some of these ads were for \"Paint the Town Pink\" and 1945\'s \"Fatal Apple\" with Dorian Leigh. In 1947 Revlon introduced \"Bachelor\'s Carnation\" and in 1948, \"Sweet Talk\".

In 1950, Revlon introduced a red lipstick and nail enamel called \"Where\'s the Fire?\", and later used \"Fire and Ice\" ads. One of the world\'s first supermodels, Dorian Leigh, starred in some of Revlon\'s most memorable advertisements of all time. In 1946, Dorian was covered in purple flowers and wrapped in a pale purple sheet for \"Ultra Violet.\" In 1947, Dorian appeared in \"Fashion Plate.\" In 1953, at the age of 36, she appeared in \"Cherries in the Snow.\" Later that year she appeared in the legendary \"Fire and Ice\" ad shot by Richard Avedon. Originally, Dorian appeared in a tight, silver-beaded dress with an enormous red wrap. Her black hair had a silver swirl in it and she had her hands, with long red nails, positioned in front of her breasts. Charles Revson rejected Avedon\'s original ad as \"too sexual.\" They re-shot the ad, this time with her open hand in front of one hip, the other in front of her cheek. The advertisement became Madison Avenue legend because of the full-page quiz next to the sensual ad. Almost 50 years later, in November 2010, Revlon re-created 1953\'s \"Fire and Ice\" magazine ad with actress Jessica Biel, and announced that they were issuing a limited edition Fire and Ice lipstick and nail color, calling this campaign, \"lips and tips.\"

Dorian Leigh\'s 15-years-younger red-headed sister, Suzy Parker, also shot numerous Revlon magazine ads in the 1950s. Suzy and Charles Revson, who wanted to marry Dorian at some point, despised each other. At one point, he refused to hire Suzy any more because she complained about the \"peanut\" paycheck she received from Revlon. Richard Avedon, however, after photographing other models for a particular Revlon ad, would call in Suzy at the last minute, sometimes late at night, to do re-takes with him. This happened with \"Stormy Pink,\" an ad Suzy shot very late at night with a wild white horse in the ocean. Avedon would then tell Revson that it was not Suzy in the ad, but a model named \"Bubbles\" or another made-up name.

In 1970, Revlon became the first American cosmetics company to feature an African American model, icon Naomi Sims, in their advertising. In the late 1970s, Revlon also made history when it created their line of cosmetics, specifically for women of color, called \"The Polished Ambers Collection\" and selected fashion model icon Iman to be featured in the advertising campaigns. Revlon was also noted for featuring models of a wide age range in the 1980s, including 13-year-old Milla Jovovich and 60-year-old Audrey Hepburn. Despite the successful campaigns of the 1980s and 1990s featuring models, in particular Cindy Crawford, Revlon decided to drop fashion models and focus on movie stars, among them Kate Bosworth, Jaime King, Halle Berry, Susan Sarandon, Melanie Griffith, Julianne Moore, Eva Mendes, Jessica Alba, Jennifer Connelly, Beau Garrett, Jessica Biel, Olivia Wilde, Emma Stone and Bond girls. In 2009, Australian supermodel Elle Macpherson became one of a long line of spokesmodels for the company.

(Wikipedia)