Rare Antique Welcome Invitation Card 1920s BOOK OF THE MONTH CLUB Harry Scherman For Sale

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Rare Antique Welcome Invitation Card 1920s BOOK OF THE MONTH CLUB Harry Scherman:
$10.00

Antique 1920’s Book Of The Month Club Greeting Card From Harry Scherman Invitation. 

Book-of-the-Month ClubWhen advertising copywriter Harry Scherman founded the Book-of-the-Month Club in 1926, he could hardly have predicted the lasting impact his company would have on the literary and cultural tastes of future generations. The Book-of-the-Month Club (BOMC) developed over time into a cultural artifact of the twentieth century, considered by many to be a formative element of \"middlebrow\" culture. With the monthly arrival of a book endorsed by a panel of experts, aspirants to middle-class learnedness could be kept abreast of literary trends through the convenience of mail order. The success of this unique approach to book marketing is evidenced by the fact that membership had grown to over one million by the end of the twentieth century.

Approximate Measurement: 7 1/4” x 5”

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