RARE Vintage, Double-Sided, Phillip Morris Sign from NYC circa 1938 for Sale

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RARE Vintage, Double-Sided, Phillip Morris Sign from NYC circa 1938 For Sale

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RARE Vintage, Double-Sided, Phillip Morris Sign from NYC circa 1938:
$365.00

Rare sign, made for the outdoors and hung in the streets of NYC for decades, comes from the collection of a former New York City pawn shop owner.In excellent condition for its age. Two-sided Advertising ART from another era!12\" x 14\" with 2\" x 1\" flangeAbout Johnny Roventini (the \"boy\" in the Phillip Morris ad)...From Wikipedia: Johnny Roventini, also known as John Louis Roventini and popularly as Johnny Philip Morris, (August 15, 1910 – November 30, 1998), was an American actor. Less than four feet tall as a fully developed adult, Roventini was working as a bellboy at the New Yorker Hotel in 1933 when he was discovered by an advertising mogul, who had him perform a page, issuing a \"Call for Philip Morris\". He reportedly could always vocalize a perfect B-flat tone as he repeated those words, literally over a million times during his career, according to his own estimate. He soon became famous as a product spokesman for Philip Morris brand cigarettes in radio, television and print advertising media. He was described by Philip Morris personnel as a \"living trademark\", and represented the company for over 40 years. He also played roles in the growth of broadcast media, most notably helping Lucille Ball and Desi Arnaz with the initial success of their innovative I Love Lucy comedy series beginning in 1951.
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