Old Gold Cigarette Ad: Always Fresh Old Gold from 1937 Size: 11 x 15 inches for Sale

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Old Gold Cigarette Ad: Always Fresh Old Gold from 1937 Size: 11 x 15 inches For Sale

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Old Gold Cigarette Ad: Always Fresh Old Gold from 1937 Size: 11 x 15 inches:
$15.00

This is a Old Gold CigaretteAd. Very Hard to Find Early Pages!Great Artwork!This wascut from the original newspaper of 1930's.Size: 11 x15 inches (~Tabloid Full). Paper:Some light tanning/wear, otherwise: Excellent!Bright Colors! Pulled from loose sections!(Please Check Scans) Free Postage! (USA) $25.00 International Flat Rate. I combine postage on multiple pages. Check out my other sales for more great vintageComic strips and Paper Dolls.Thanks for Looking!

*Fantastic Pages for Display and Framing!

Old Gold (cigarette)

Product type Cigarette

Owner R. J. Reynolds

Produced by R. J. Reynolds

Country United States

Introduced 1926; 93 years ago

Markets United States

Tagline "Not a cough in a carload", "Trust Old Gold for a TREAT instead of a TREATMENT", "The cigarette for independent people"

Old Gold is an American brand of cigarette owned and manufactured by the R. J. Reynolds Tobacco Company.

History

Old Gold was introduced in 1926 by the Lorillard Tobacco Company and, upon release, would become one of its star products. By 1930, with the aid of a campaign from Lennen & Mitchell that featured exuberant flappers and the slogan "Not a cough in a carload", Old Gold won 7% of the market. During the 1930s, Lennen & Mitchell built the Old Gold brand on radio by advertising in music programming targeting young people.

In 1941, Lorillard moved the Old Gold account to J. Walter Thompson Co., which changed the brand's slogan to "Something new has been added". On TV, in the 1950s, Old Gold was known for its dancing cigarette packages (women wearing white boots and Old Gold packages), which tapped in time to an Old Gold jingle. Lennen & Mitchell also handled TV for Old Gold.

In 1953, Lorillard began advertising king-size Old Gold side by side with the standard brand. in 1957, it added a filtered variety as well.

In 1957, Kent received the lion's share of Lorillard's $25 million advertising budget; a year earlier, the largest part of Lorillard $14.8 million budget had gone to Old Gold.

In 1958, it introduced Old Gold Straights with reduced tar and nicotine levels with a campaign from L&N in newspapers in more than 140 markets and on radio and TV.

In 1966, Lorillard spent $36.4 million advertising its products, with Kent the most heavily advertised at $15.5 million. Almost half of the Kent money went to network TV. Runner-up media included magazines, spot TV and spot radio. Lorillard's No. 2 cigarette brand in terms of spending was Newport, its chief menthol entry. Measured media spending for Newport in 1965 exceeded $10.5 million, with network TV the chief beneficiary. Next in line was Old Gold, recording $4 million in measured media, followed by Spring with $1.5 million.

In 1967, Lorillard increased overall ad spending to $41.5 million. At that time, Lorillard's agencies included Foote, Cone & Belding for True and Danville filter; Grey Advertising for Kent, Old Gold, Spring 100 and York Imperial 100; and L&N for Newport, cigars, pipe and chewing tobaccos.

In 1970, Congress banned all tobacco advertising from TV and radio. The following year, Lorillard introduced Maverick, its first new full-flavor cigarette since Old Gold, making heavy use of free samples. Also, as part of its venture in alternative forms of advertising, early in the 1970s Lorillard tried advertising Kent and True in paperback books.

Lorillad stopped advertising Old Gold around 1975.

Advertising

Lorillard made many poster and magazine advertisements to promote the Old Gold brand, from the 1930s to the 1970s, when Lorillard stopped advertising the brand.

Besides poster and magazine adverts, TV advertisements were also made to promote the cigarettes, until the 1970s when TV advertisement was banned. The slogan often used in the later ads was "The cigarette for independent people".

In the 1925s, American professional Baseball player Babe Ruth advertised Old Gold cigarettes. In one of the ads left, Ruth is shown swinging his bat and giving his endorsement to Old Golds in a "blindfold test". In the blindfold test portion of the ad, he is quoted as saying: "Old Gold's mildness and smoothness marked it 'right off the bat' as the best", signed: "Babe Ruth".[

In the 1950s, with studies suggesting that smoking may be linked with lung cancer, Lorillard introduced Halloween-themed adverts that were trying to downplay the effects smoking has on one's health. The ads included slogans like "We don’t try to scare you with medical claims... Old Gold cures just one thing... The World’s Best Tobacco" and "Scare claims fool no one so... Trust Old Gold for a TREAT instead of a TREATMENT" to claim that the reports were false, and that smoking wasn't bad for the health.

*Please note: collecting and selling comicshas been my hobby for over 30 years. Due to thehours of my job I can usually only mail packages out on Saturdays. I send out First Class orPriority Mail which takes 2-3 days to arrive in the USAand Air Mail International which takes 5 -10 days or more depending on where youlive in the world. I do not "sell" postage or packaging and charge less than the actual cost of mailing. I package items securely and wrap well. Most pages come in an Archival Sleeve with Acid Free Backing Board at no extra charge. If you are dissatisfied with an item. Let me know and I will do my best to make it right.

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