Classics Illustrated - Curtis Circulation Company Field Manual (PDF Format) Rare for Sale

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Classics Illustrated - Curtis Circulation Company Field Manual (PDF Format) Rare For Sale

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Classics Illustrated - Curtis Circulation Company Field Manual (PDF Format) Rare:
$9.86

Ever wonder how Gilberton and Frawley publications end up in a retail store?

Offeredis a PDF copy of a field manual prepared by the Curtis Circulation Company in1968. It was intended as a working tool for the company’s sales staff. Themanual included the following:

1.Aforeword by Frank Walston (Curtis Circulation Company manager)

2.Ownershipand Retail Customers of Classics (a brief description of Gilberton and Frawley,as well as a description of the targeted retail customers

3.CurtisDistribution (a description of the Curtis Company distribution rights tomagazine wholesalers in the United States and Canada and others)

4.WholesalerDistribution (a description of sales strategies)

5.Reportsand Controls (a description of the reports provided to the sales force, along withsample reports)

6.Orders– Re-Orders and Packaging of Classics (guidelines for ordering and packaging)

7.Returns– Inventory Control (policies and procedures)

8.DisplayEquipment (descriptions and pictures of the various display equipment availableto the retail outlets.

9.WholesalePricing (the wholesale pricing structure for Classics Illustrated, effective April1, 1968

Thisfield manual provides a fascinating insight into the inner workings of theCurtis Circulation Company who acted on behalf of Gilberton as the nationaldistributor of Classics Illustrated comics since 1948. Until that time, Classic Comics were initially distributed on behalf ofGilberton by P.D.C. (Publishers Distributing Corporation).

Themanual was discovered buried in a large trove of magazines and miscellaneousarticles, all related to Gilberton’s publications of Classic Comics andClassics Illustrated Comics. It is a rarefind,providing information about the distribution aspect of the Gilberton andFrawley Companies’ publications and promotional materials. Detailed informationof this nature is not found in the more popular books such as ClassicsIllustrated, A Cultural History by William Jones Jr. and Dan Malan’s CompleteGuide to Classics Illustrated.

Whether you are a casual collector of Gilberton Classic Comics and Classics Illustrated Comics, whether you’re a dealer or an avid collector of Gilberton published comics, you will find a treasure trove of fascinating information about the machinations of comic book distribution from the printer to the retail outlet.

The Field Manual (in PDF format) will be sent as an email attachment within 24 hours of receipt of payment. A jpeg copy of the duo-tang cover will also be included. A request for a mailing address will be sent upon notification from of an order.