Antique Dr. Miles Restorative Nervine, 8 1/2" Bottle for Sale

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Antique Dr. Miles Restorative Nervine, 8 1/2" Bottle For Sale

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Antique Dr. Miles Restorative Nervine, 8 1/2" Bottle:
$145.00

In 1884 Miles founded the Dr. Miles Medical Company to market his medications (ranging from his Restorative Nervine to tonics, blood purifiers, and liver pills). The Dr. Miles Medical Company invested heavily in advertising; the advertising budget was $100,000 as early as 1893. The company printed a huge amount of advertising material on its own presses, including a wide variety of colorful almanacs sent to rural customers, calendars distributed by retail druggists, and a Little Book series on health and housekeeping topics. The material combined useful information with product promotion. Alka-Seltzer, a compound of aspirin, citric acid, and sodium bicarbonate that was an effective and fast-working remedy for colds, aches, and upset stomachs, is testament to the firm’s marketing prowess. In 1932 the company became Dr. Miles Laboratories, shortened to Miles Laboratories three years later. The company expanded and diversified over the years, opening plants overseas and purchasing subsidiaries that produced everything from S.O.S. soap pads for the kitchen to citric acid, enzymes, and medical supplies. In 1978 Bayer AG, an international chemical and health care company based in Leverkusen, Germany, acquired Miles Laboratories for $253 million.”