1963 California Wine Industry - 4-Page Vintage Article for Sale

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1963 California Wine Industry - 4-Page Vintage Article For Sale

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1963 California Wine Industry - 4-Page Vintage Article:
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1963 California Wine Industry - 4-Page Vintage Article
Original, vintage magazine articlePage Size: Approx. 10 1/2\" x 13 1/2\" (27 cm x 34 cm) each pageCondition: Good
The case of California wines is ahandy example of the occasionallyperverse American taste for endowingsomething the country does very wellwith a faint, lingering bouquet of infe-riority. The difference in attitude towardEuropean and California wines can befound in the rhetoric used to describethem. The label on one bottle of Swissvintage proclaims it to be “a wine ofsound bearing, affectionate and noble,cordial without being a great babbler,velvet outside but nerves and musclesinside.” In Livermore, California, bycontrast, Karl Wentc sampled his 1962Wcnte Bros. Pinot Chardonnay recentlyand contented himself with remarking,“She\'s going to be a big girl.”Despite the lack of rhetoric, however,Americans are drinking more and betterwine every year. And of the 172,000,000gallons drunk last year in the UnitedStates, roughly 78 percent came fromCalifornia’s 460,000 acres of vineyards,and 15 percent from Eastern wineries.The tiny remainder was imported fromEurope and elsewhere.The White House today has a winecellar stocked with California products.Yet it was less than 15 years ago thatCalifornia wines were broached at aPresidential inaugural dinner for the firstlime. This was done at Harry Truman’sbanquet as much to reward a faithfulparty worker, who just happened to bea salesman of Paul Masson Californiawines, as to honor the merits of the wines.“I was asked,” said the party worker,who has since moved up in the Massonhierarchy, “to set up the banquet withthe Mayflower Hotel’s maitre d’. 1 putdown only one of my wines and two ofsomebody clse’s. American wines—thatwas the idea. I would have settled foranyone’s. My boss insisted I use at leastI two of mine.”Politics aside, when California winesare matched against European vintagesin blind tastings, they hold their ownnicely. Louis Untcrmeyer, the poet andformer consultant on poetry to the Li-brary of Congress, once had reason toentertain a Rothschild of Chateau Lafitc-Rothschild and served him a bottle of theRothschilds’ own wine, its label hiddenin the serving basket. \"Aha,” said theFrenchman after taking an appreciativesip, \"one of your interesting Californiawines, no doubt.\" European vintners po-litely but invariably refuse to